Track the performance of your marketing campaigns with detailed analytics. Understand what resonates with your audience and optimize future campaigns based on real data.
Campaign Performance Metrics
Overview Metrics
| Metric | Description |
|--------|-------------|
| Sent | Total emails delivered |
| Delivered | Successfully reached inbox |
| Opened | Recipients who opened the email |
| Clicked | Recipients who clicked a link |
| Bounced | Failed deliveries |
Rate Calculations
| Rate | Formula |
|------|---------|
| Delivery Rate | (Delivered ÷ Sent) × 100% |
| Open Rate | (Opened ÷ Delivered) × 100% |
| Click Rate | (Clicked ÷ Delivered) × 100% |
| Click-to-Open Rate | (Clicked ÷ Opened) × 100% |
Viewing Campaign Analytics
Campaign List View
Quick performance snapshot for each campaign:
Campaign Detail View
Click any sent campaign for deep analytics:
Event Tracking
The system automatically tracks:
| Event | How It's Tracked |
|-------|------------------|
| Email Open | Invisible tracking pixel in email |
| Link Click | Tracked redirect through system |
| Bounce | Delivery failure notification |
Event Data Captured:
Using Analytics to Improve
| Insight | Action |
|---------|--------|
| Low Open Rate | Test different subject lines |
| Low Click Rate | Improve call-to-action clarity |
| High Unsubscribes | Review content relevance |
| High Bounces | Clean your email list |
Benchmarks
Industry averages for comparison:
| Metric | Good | Excellent |
|--------|------|-----------|
| Open Rate | 20-25% | 30%+ |
| Click Rate | 2-3% | 5%+ |
| Bounce Rate | < 2% | < 0.5% |